Uncover what’s
holding your website back.
Get a step-by-step plan to improve performance and increase conversions — grounded in evidence, benchmarked against your competitors. The diagnosis is free.
Example audit
- User experience
- Conversion
- Accessibility
- Performance
- Competitor analysis
- Revenue opportunities
—
Read-only
We never sign in, never change anything, and refuse private networks.
12 audit dimensions
From heading order to whether an AI can describe what you sell.
Every issue has a fix
With effort, priority and acceptance criteria attached.
Sources always shown
Observed, inferred, estimated or simulated. Never blurred.
Why it is different
Most website audits produce a score. This one produces a decision.
A number out of 100 tells you nothing you can act on. Syfoge is built around the four things that actually change what you do on Monday morning.
01
Findings, not vibes
Every issue arrives with the evidence behind it, the page it was found on, and a plain statement of whether we observed it, inferred it, or estimated it. You can argue with a finding. You cannot argue with a score out of 100.
02
A remedy for every issue
No finding is allowed to exist without a specific proposed fix, an effort estimate and acceptance criteria. “Improve your SEO” is not a recommendation. Rewriting a hero into an outcome-led headline with one primary CTA is.
03
The commercial consequence
We model what the gaps are plausibly costing you, as a range, with the assumptions shown. It is an estimate that invites scrutiny — not a number designed to frighten you into buying.
04
A path, not a report
The audit ends in a costed proposal, a prototype you can approve page by page, and a project workspace that tracks the build. The findings become tasks. The tasks become a website.
How it works
From a URL to a website in build, without leaving the platform.
01
Enter your website
We read your publicly available pages. Nothing is changed, nothing is logged into, and private networks are refused outright.
02
Tell us the business context
Traffic, average sale value, goals, competitors. The audit is only as commercially useful as the context you give it.
03
We audit twelve dimensions
From heading structure to whether an AI assistant could summarise what you sell — each finding evidenced and prioritised.
04
You see the gap and the cost
Scores, critical issues, competitor benchmarks and an indicative revenue opportunity with its workings shown.
05
Approve a redesign and a quote
A prototype you can review on desktop, tablet and mobile, and a proposal scoped from the findings you chose to include.
06
Watch it get built
A deposit opens a project workspace. Pages and functionality move through review and approval until launch.
What we audit
Twelve dimensions, because a website fails commercially in more than one way.
Each dimension produces scored findings with evidence, a severity, a priority and a specific remedy. Nothing is scored without something to point at.
User experience
Navigation clarity, information architecture, task completion, form friction, content findability.
Interface and visual design
Typography, colour discipline, spacing, hierarchy, imagery, brand cohesion, perceived modernity.
Interaction design
Hover, focus, loading, error and empty states. Feedback, and whether the site ever tells you what just happened.
Accessibility
Contrast, keyboard navigation, focus visibility, labels, alt text, heading order, landmark structure.
Performance
Page weight, image optimisation, script and CSS weight, render blocking, Core Web Vitals, mobile performance.
Technical quality
Broken links, redirect chains, HTTPS, security headers, analytics, sitemap, robots, structured data.
SEO
Titles, meta descriptions, heading structure, internal linking, indexability, content depth, search intent coverage.
AIEO and generative search
Entity clarity, direct answers, schema, machine-readable facts, citation readiness — whether an AI assistant can actually describe you.
Marketing
Value proposition, audience clarity, trust signals, social proof, offers, lead magnets, messaging consistency.
Conversion
Primary and secondary CTAs, form length, pricing clarity, trust at the point of decision, mobile conversion path.
Content
Readability, tone, service and product clarity, content gaps, FAQ coverage, case studies.
Revenue opportunity
Missed lead capture, weak conversion paths, absent booking, poor mobile experience, thin organic visibility.
Revenue leakage
Your website is already losing money. The question is where, and how much.
We model the commercial consequence of each finding as an indicative range, using your traffic, your average sale value and your conversion rate — and we show the arithmetic. If you disagree with an assumption, change it and the range moves.
Estimates are indicative ranges modelled from the information you provided and published benchmarks. They are not a forecast, not a guarantee, and should be validated against your own analytics before any commercial decision.
Enquiries that never start
A contact page with traffic but no submissions is not a design problem. It is a revenue problem with a design cause.
The wait that kills the deal
Competitors let a prospect book a slot. You ask them to email and wait. The gap between intent and commitment is where consultations die.
Mobile that converts half as well
Most sites are read on a phone and designed on a laptop. The conversion gap between the two is usually measurable, and usually ignored.
Invisible to the machines
AI assistants increasingly answer the first question a buyer asks. If your services are not machine-readable, you are not in the answer.
Redesign prototype
See the fix before you commit to it.
The findings and your stated design preferences compose a proposed redesign you can review on desktop, tablet and mobile — with the rationale for each decision and the findings it resolves shown alongside. It is template-driven, and the interface says so.
Page by page
Homepage, services, service detail, contact, pricing, blog and more — each with a design rationale.
Approve or return
Approve a page, or request changes with comments. Versions are kept and can be compared.
Findings resolved
Every proposed page lists which audit findings it addresses, so the design is accountable to the evidence.
Digital growth add-ons
Six modules, live and doing the work.
Optional, and available whether we built your website or not. Each one activates with a real setup wizard that does what it says — we only sell a module once it works. More are delivered by our team on request.
SEO Optimiser
Continuous technical and content SEO monitoring with prioritised actions.
AIEO Optimiser
Make your business legible to AI assistants and generative search.
CRM Integration
Push qualified leads into the system your team already uses.
Analytics
One view of traffic, leads, conversion and attributed revenue.
Accessibility Monitoring
Keep the site usable for everyone, and stay ahead of complaints.
Security Monitoring
Watch the basics that most small websites get wrong.
Engagement model
The audit is free. You pay when you decide to act on it.
Project pricing is quoted from the findings you choose to include — pages, complexity, functionality and integrations — using rates you can see. Example figures shown; your quote is generated from your own scope.
Audit
Free
The full audit, all twelve dimensions, every finding with its remedy, the revenue model and competitor benchmarking. Exportable. Yours to keep, whoever does the work.
- Full website audit
- Findings with recommendations
- Indicative revenue opportunity
- Competitor benchmark
- Export and print
Rebuild
Most chosenQuotedfrom scope
A redesign prototype, a scoped proposal with a deposit and payment schedule, and a project workspace with page-by-page approval through to launch.
- Redesign prototype
- Costed proposal and timeline
- Deposit and project workspace
- Page and functionality approval
- Launch and hypercare
Growth add-ons
From £69/month
Live modules for search, AI visibility, analytics, CRM, accessibility and security monitoring — each backed by a runtime that does the work. More are delivered by our team on request.
- Works on any website
- Real setup wizards
- Approval before anything publishes
- Trial period
- Cancel or pause any time
Example pricing, shown to illustrate the engagement model. Actual quotes are generated from your scope and the rate card configured for your account. Add-on prices exclude VAT.
What people say
The uncomfortable findings are the valuable ones.
“The audit told us our contact page had the second-highest traffic on the site and the lowest completion rate on the site. We had been redesigning the homepage for four months.”
“What sold it internally was that every finding had a fix attached, with an effort estimate. I could take it straight into a budget conversation instead of translating it first.”
“The AI search section was the uncomfortable one. We ranked perfectly well on Google and were completely absent from the answers our clients were actually being given.”
Frequently asked
Questions we would ask too.
Find out what your website is costing you.
The audit is free, takes a few minutes, and you keep the findings whether or not you ever work with us.